Social Media Strategies for Valentine's Day Campaigns

By: Johana M. Caba
Valentine’s Day is that one holiday every year that you either love or hate. For some people, it depends on their relationship status while others have gone on to create their own versions of the holiday such as Galentine’s Day. The point of this holiday is to share the love with those around you. From a small business perspective, Valentine’s Day can be a big hit for many markets including the floral industry, restaurants and jewelry. Below are our top four strategies to help boost your sales:

1. Don’t forget the Hashtags! For you Valentine’s Day campaign make sure to use relevant hashtags to ensure that your posts are seen under these categories. This will also help you keep track of how many people are sharing your campaign. Some hashtags you can use depending on your product type and promotion style are #ValentinesDay #GalentinesDay #Love #Friendship #BeMyValentine #ValentinesDay2020 #SinglesAwarenessDay 
2. Create a special contest! Sometimes contests can help spread the word about your brand. It can also be a way to engage with followers and attract new ones. For example, you can create a contest asking your followers to share their best or worst #ValentinesDay stories. Make sure they tag you so that you can keep track of those that enter the contest. Your giveaway can be a gift basket of your best selling products. This way you are promoting your brand in a fun way and engaging your audience. If you are in the restaurant business, a great contest would be a special dinner for two on Valentine’s Day for the winner.
3. Make some funny posts! A great way to bring awareness to your brand is through laughter. Create some unique posts that are sure to make your audience laugh. This can help you increase your reach through shares, comments and likes. Being funny can be hard, but you can take a look at campaigns from similar brands to get some good ideas. A good idea depending on your business is to appeal to the singles with funny memes about Valentines Day or Singles Awareness Day. 
4. ​Social Media Ads! This is the one method that isn’t technically free. You can create some unique and visually engaging ads that you can promote on your social media platforms. This will help get your ads to your target audience, increase the reach and increase brand awareness. If you include a “call to action” button that leads your potential customers to your website or to a specific product on your website, then you will be sure to increase your sales for Valentine’s Day.