Raising awareness about your business and helping you build your community feels pretty good!
Social media ”gurus” are everywhere. They are quick to sell you that one-size-fits-all idea of posting, posting, posting and getting rich quick. Or, they are quick to sell you the idea that public relations and earned media are the fastest route to more sales and revenue. But, it doesn’t work the way the ”gurus” want you to believe. PR is about building trust within your audience while social media helps you raise awareness. There is no one-size-fits-all formula, although that would be nice. Each business is unique with their own value proposition that speaks to them and their target audience. That’s why, at JM, we focus on you and your needs.
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Johana M. Caba, M.A.Co-Founder & Communications DirectorI’m Johana, one half of the best friend duo that founded JM, and I’m a Public Relations and Social Media Marketing Strategist with a passion and deep understanding for Integrated Marketing Communications. Having a Master’s Degree in Professional Communications and being Certified in Social Media Marketing and Integrated Marketing Communications helps me help you.
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Marlene I. Urena, M.B.A.Co-Founder & Business AdministratorI'm Marlene, the other half of the best friend duo, and I'm a Business Analyst and Marketing Strategist. Working with Fortune 500 companies, I've learned a lot about how to use data and insights to guide initiatives and accomplish business goals. Having top-notch data literacy skills helps me help you accomplish your goals.
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We have 3 Core Values
Transparency It matters. As a PR pro, I believe in honesty and transparency. Being honest and transparent will help you build your trust and credibility, and it will help you connect with your audience at a deeper level. We all trust humans over brands. So, be transparent.
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Constantly LearningSocial media changes fast. New trends come and go, and new algorithms can really impact your strategy. It’s important to constantly learn new things, learn from others, and learn from your mistakes. We believe in the importance of continuously evolving, learning new things, and using your knowledge to help others.
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CommunityFinding your community can be both uplifting and empowering. Your community will serve as inspiration, as a place to gather knowledge, and as a motivator when you aren’t feeling confident. Community is important. That’s why we want to be a part of your community. We will support you, push you, motivate you, and teach you a few things along the way.
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Here is our Story
We are the product of our first generation parents that moved to New Jersey from the Dominican Republic. They didn’t know a lick of English, yet they worked hard, night and day, to feed us, clothe us, and keep a roof over our heads. They worked tirelessly to teach us to be strong, independent women. Our moms motivated us, pushed us, and grounded us when our heads got a bit too big.
We are who we are because of our moms. And the one thing they wanted to teach us was that we can carve our own path and succeed, even when all odds are against us. And you can too! We believe in you!
JM was born out of our desire to use our skills, knowledge, and college degrees to help small businesses in our community. It began as an idea to share our knowledge with small business owners through our blog. Then, it evolved to working with them by leveraging social media to help raise awareness about their services and offerings.
We’ve grown to include entrepreneurs, nonprofits, SaaS startups and politicians raise awareness and build their communities. And, we want to help you too! We understand how hard it can be wearing so many hard and spreading yourself too thin. Let us help.
We are who we are because of our moms. And the one thing they wanted to teach us was that we can carve our own path and succeed, even when all odds are against us. And you can too! We believe in you!
JM was born out of our desire to use our skills, knowledge, and college degrees to help small businesses in our community. It began as an idea to share our knowledge with small business owners through our blog. Then, it evolved to working with them by leveraging social media to help raise awareness about their services and offerings.
We’ve grown to include entrepreneurs, nonprofits, SaaS startups and politicians raise awareness and build their communities. And, we want to help you too! We understand how hard it can be wearing so many hard and spreading yourself too thin. Let us help.
©️ Johana M. Caba, Marlene I. Urena and JM Integrated Marketing. 2023. Unauthorized use and/or duplication of this material without express and written permission from this site's author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Johana M. Caba, Marlene I. Urena and/or JM Integrated Marketing with appropriate and specific direction to the original content.