Our Services
Every business is unique. What works for one, might not work for another. That’s why we take the time to understand your business and your target audience. We want to create a plan that works for you and your business goals.
Take a look at what we do:
Public relations
We work with you to establish your earned media goals. Then, we do an industry analysis to determine the best publications for your goals. Once we have a newsworthy story, we get working on getting you that media coverage.
social media marketing
Social media is not a one-size-fits-all. Not every social media platform is ideal for your business or brand. That’s why we work with you to determine the best platforms for your market and where your target audience spends their time online. Then, we work on the content that focuses on raising awareness and building your community.
integrated marketing communications
Communications that works without waste. This is where we unite marketing and communications to create a consistent brand across platforms. We work to make sure that your business or brand remains consistent at every point of contact that you have with your target audience. We work to unify marketing, advertising, public relations and social media to create a well-rounded plan that doesn’t waste a space.
In a perfect world, you wouldn't have to worry about:
+ Raising awareness about your business, brand, or mission
+ Constantly being on social media to spread the word
+ Creating content to reach your ideal customers
+ Pitching your story to local media to reach your local customers or constituents
+ Building trust and credibility within your target audience
+ Constantly being on social media to spread the word
+ Creating content to reach your ideal customers
+ Pitching your story to local media to reach your local customers or constituents
+ Building trust and credibility within your target audience
Perfection is overrated, but we can help you by taking these daunting tasks off your hands. Get your time back to focus on what truly matters to you.
What packages do we offer?
Public RelationsThis includes:
+ Earned Media Strategy + Media List + Publication Research + Earned Media Audit + Competitor Audit + Media Pitching + Speech Writing/Copywriting |
Social Media MarketingThis includes:
+ Social Media Strategy + Target Audience Research + Social Media Audit + 4 Posts Per Week Across 2 Channels + Hashtag/Keyword Strategy + Graphic Design for Social Media Posts + 6 Stories Per Week + Weekly Reels Prompts |
Marketing CommunicationsThis includes:
+ Earned Media Strategy + Social Media Marketing Strategy + Can be combined with other packages for a well-rounded implementation |
Additional Services
+ Short-and-long-form video editing (YouTube, Reels, etc.)+ Ghostwriting Articles
+ Blog Writing
+ Website Copywriting
+ Short-and-long-form video editing (YouTube, Reels, etc.)+ Ghostwriting Articles
+ Blog Writing
+ Website Copywriting
©️ Johana M. Caba, Marlene I. Urena and JM Integrated Marketing. 2021. Unauthorized use and/or duplication of this material without express and written permission from this site's author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Johana M. Caba, Marlene I. Urena and/or JM Integrated Marketing with appropriate and specific direction to the original content.