By: Johana M. Caba, M.A.
In the simplest of terms, public relations is the practice of building and maintaining mutually beneficial relationships between an organization or brand and the public or their audience. Public relations is about building these relationships in order to create a positive image for your business or brand. There are many functions of public relations that we see on a daily basis including having clients featured on magazines and newspapers. Small businesses do not always have the funds to hire a professional in the public relations field, but there are benefits to at least understanding the basics.
Small businesses need to understand that PR and advertising are not the same thing. Getting good PR takes time, but it helps you define your brand. Good PR helps your audience or ideal customers understand who you are, why you do it and why people should care. In 2020, a big part of good PR is being transparent. This means that you share your process openly and do not hide certain aspects of your business from your audience. One of the worst things that we have seen happen with brands is that they are not transparent and then receive terrible social media backlash for being secretive or sneaky with their operations.
The good thing about PR for small businesses is that it stretches your budget because getting journalists, influencers and bloggers to write about your business gives you more for your money. One of the best sources of earning attention for your business is word-of-mouth because people trust what others have to say more than an advertisement. Word-of-mouth is what you want for your small business because it attracts customers to your brick-and-mortar location or to your website. Below is a quick list of 5 public relations tactics that you can use and if you want to see our Beginners Guide to a PR Plan click here:
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