By: Eleanor Wyatt
As a small business owner, you have customers, and you can always use more. You are also obligated to keep these customers happy so that you can sell more, improve brand awareness, and earn enough money to pay yourself and your employees.
Enter technology. You live in a digital world, and that means you no longer have to wait for the right opportunity to come along. You create opportunities yourself. Today, JM Integrated Marketing offers a few ideas of ways you can put tech to work for you.
When it comes to marketing your business, your first goal is to identify your marketing goals. Then, you need to make sure that your sales and marketing teams always work together and don’t inadvertently duplicate the efforts of each. Consider investing in a marketing automation platform that keeps everyone on the same page by automating certain tasks and following your customers throughout their purchasing journey. If you’re not familiar with marketing automation, this is a good one to consider.
Email marketing is another way to get your message across, especially if you already have a database of existing customers. There are many different options available, and these range from free to thousands of dollars per month.
Your bottom line is built with the dollars and cents your customers give you, and it’s torn down by the dollars you spend that you don’t have to. Make sure that you capture every penny by investing in a point-of-sale system that does much of your financial work for you. Forbes explains that some systems streamline workflow, create customer loyalty programs, and even track inventory.
You can also use accounting software (there are free options that help you cover the basics). Look for a program that scales, is accessible via the cloud, and is compatible with your current bookkeeper's capabilities. Remember, if you don’t manage your money, you may wind up in a situation where you don’t have the capital to expand when opportunities come to call.
Customer engagement is crucial to all businesses. After all, if you don’t talk to your customers, the competition will. A great place to enhance your customer engagement efforts is social media. JM Integrated Marketing can work with you to identify the platforms where your customers are most likely to be. Then, you can spread content that converts and bring more customers into the fold.
If you operate a brick-and-mortar, look for technology that captures attention. Spectrio recommends digital signage, which gives you an opportunity to create a slideshow of your best products by utilizing images, videos, and animation. Your digital displays can also show customers where they are in your service queue so they are never left wondering “when’s my turn?” This is crucial in a service-based environment.
Last but not least importantly, look for services that give your customers instant access to your business. Your website and social media will be the foundation of this, and there are many tools you can add to these to make your customers happy. Chatbots that answer common questions, click-to-call buttons, and online order tracking can all reduce the time people have to wait for a response, and instant gratification is golden in today’s fast-paced world.
Even if you are a solo operation, you have a customer base that you must cater to. From utilizing your online real estate (your website) to creating automated marketing, today’s tips are
a few ways that you can engage your clients, increase customer satisfaction, and scale back your bottom line so that you can enjoy your earnings.
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