By: Johana M. Caba, M.A.
Content Marketing involves the process of creating and sharing online materials that are intended to stimulate the interest of the your audience in the products, services or information you are sharing. A huge part of content marketing is having an effective content strategy. This is the unique part of the overall marketing puzzle in which you demonstrate to your audience who you are, what you do, what you stand for and how you support your community. A content strategy refers to the planning, development and management of content that you have created for your business. The key to any winning content strategy is PLANNING. You need to write down what you plan to do, define your goals, research the market and create a timeline that will ensure that you stay on track! For more information on creating a WINNING CONTENT STRATEGY visit our "Create a Winning Content Strategy for 2020" blog.
Below are our 6 tips for your small business content marketing needs! And, if you find this helpful, share our Content Marketing for Small Business infographic with others in your Small Business Community.
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