By: Johana M. Caba, M.A.
Social Media Trends are continuously changing with new algorithms, new social platforms, new features on existing platforms, and new audience psychographics. I've discussed previously the demographics and psychographics of audiences in my post on creating your own Social Media Marketing Plan. In this post, we will touch upon some psychographics that will be causing social media trends to change in 2021. These changes have already been seen with various audiences throughout this year with the COVID-19 Pandemic. Throughout this post, we will discuss various social media trends that small business owners should be aware of for 2021.
Social Media Trends
A COVID Content Focus
We just discussed 5 of the social media trends that you will be seeing in 2021. Now, let's take a moment to discuss something new. If you take a look at some of the social trends for next year on Google, you will come across articles from Social Media Today and Talkwalker that discuss COVID content as a trend. They discuss the 4 C's of COVID content which focus on communication, contactless, cleanliness, and compassion. This is becoming a big topic in marketing because according to Talkwalker, 78% of consumers want brands to help them in their daily lives. What does this mean for small business? Well, this means that consumers are looking for brands, big and small, that can provide a way to help in relation to one of the 4 C's. For example, some businesses offer contactless shopping and deliveries, and others openly communicate about their policies and what they are doing to help. This open communication and the efforts businesses are taking to keep everyone safe through contactless shopping and cleanliness demonstrate the compassion that they have towards their consumers and employees. Additionally, this is very important to keep in mind considering that more members of a business's ideal customers are more socially aware than before. These are all trends that you need to keep in mind for your small business, brand, and content. It will be beneficial to keep them in mind when working on your marketing strategy for 2021. And, if you need any help, visit my services page and fill out the contact form to reach out to me.
25 Comments
11/16/2020 07:31:40 am
Great post! There is so much good information here. Thank you for sharing!
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Johana
12/2/2020 07:22:09 am
Thanks!
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11/16/2020 02:25:49 pm
I never thought of podcasts as a way of old school marketing but you’re totally right, it’s just like radio marketing!
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Johana
12/2/2020 07:22:28 am
It is! Thanks for reading!
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11/20/2020 01:52:37 pm
You know, I have been thinking about starting a podcast. This post is encouraging - I think I will consider it more seriously, and start figuring out how I will do it. I like that 78% of consumers want help with their daily lives. That's good news for those of us who are lifestyle bloggers!
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Johana
12/2/2020 07:22:57 am
You should go for it! Start a podcast and get working on promoting it!
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11/22/2020 05:09:53 am
Thanks for the tips. I do include an audio link for most of my posts. (I don't think I'm getting much traffic on sound cloud, however...
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Johana
12/2/2020 07:23:23 am
You could try a different podcast service and promote a lot on social media!
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11/22/2020 10:00:26 am
This is such an interesting post to read. Social media is always evolving so you definitely need to keep up with any trends. You've included some helpful tips.
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Johana
12/2/2020 07:23:52 am
Thanks for reading and the feedback!
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Charity
11/22/2020 12:15:08 pm
So important to know what trends are going on right now for small businesses! Thanks so much for sharing them!
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Johana
12/2/2020 07:24:15 am
Small businesses really do need to stay on top of trends to get the most benefits from social media!
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11/22/2020 07:24:10 pm
It makes me happy and hopeful to see social awareness growing as a consumer trend. As a socially aware consumer myself I hope it puts greater accountability on companies to meet their sustainability standards and not just greenwash. Surprised so many Americans listen to podcasts.
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Johana
12/2/2020 07:24:45 am
I think it is very important for social awareness to grow and to keep brands transparent too. Thanks for reading!
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Johana
12/2/2020 07:24:58 am
Thank You!
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11/24/2020 09:25:44 pm
Thank you for this, I definitely feel social media has changed a ton this year. I can already see some of the trends that you have mentioned happening. I agree that there tends to be a movement towards more 2-way engagement, and a want for authenticity. Thank you, I will keep these things in my mind going forward!
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Johana
12/2/2020 07:25:24 am
I agree with you, this year social media has changed more than in previous years, most likely due to the Pandemic.
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Natasha Evans
11/26/2020 01:13:21 pm
Such an interesting post! I've never thought of a podcast as old school marketing so thank you for sharing.
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11/27/2020 08:04:46 pm
Such an insight post! This is very helpful for me to know about social media trends. Thank you x
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11/30/2020 05:56:29 am
Facebook, YouTube, Twitter, etc have been doing next to nothing about disinformation, and are now feeling the pressure to do more, but even then they're still doing the bare minimum. I remember about 10 years ago when Facebook use to give you a fact check article for every article posted. It was a really handy feature, it sucks that they scrapped it
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Johana
12/2/2020 07:26:05 am
They do, they are mainly focusing on political misinformation but there is a lot out there that they need to tackle.
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11/30/2020 09:05:08 am
I like the old school marketing, but I am not sure I ever want to get into the Covid-19 stuff.
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