By: Johana M. Caba, M.A.
Social Media Trends are continuously changing with new algorithms, new social platforms, new features on existing platforms, and new audience psychographics. I've discussed previously the demographics and psychographics of audiences in my post on creating your own Social Media Marketing Plan. In this post, we will touch upon some psychographics that will be causing social media trends to change in 2021. These changes have already been seen with various audiences throughout this year with the COVID-19 Pandemic. Throughout this post, we will discuss various social media trends that small business owners should be aware of for 2021.
Social Media Trends
A COVID Content Focus
We just discussed 5 of the social media trends that you will be seeing in 2021. Now, let's take a moment to discuss something new. If you take a look at some of the social trends for next year on Google, you will come across articles from Social Media Today and Talkwalker that discuss COVID content as a trend. They discuss the 4 C's of COVID content which focus on communication, contactless, cleanliness, and compassion. This is becoming a big topic in marketing because according to Talkwalker, 78% of consumers want brands to help them in their daily lives. What does this mean for small business? Well, this means that consumers are looking for brands, big and small, that can provide a way to help in relation to one of the 4 C's. For example, some businesses offer contactless shopping and deliveries, and others openly communicate about their policies and what they are doing to help. This open communication and the efforts businesses are taking to keep everyone safe through contactless shopping and cleanliness demonstrate the compassion that they have towards their consumers and employees. Additionally, this is very important to keep in mind considering that more members of a business's ideal customers are more socially aware than before.
These are all trends that you need to keep in mind for your small business, brand, and content. It will be beneficial to keep them in mind when working on your marketing strategy for 2021. And, if you need any help, visit my services page and fill out the contact form to reach out to me.
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