By: Marlene I. Urena
So you have implemented a social media strategy for your business, but you don’t know how to monitor its success. This is where social media analytics comes in handy! Tracking social media analytics is a vital step for business success because it can expose any areas that need improvement in your company’s online strategy. Let’s go over how social media analytics work and what they can reveal
How do these tools work?
Social media platforms each have their analytics available for business pages and even personal accounts. This tool allows you to monitor multiple metrics that can be used to analyze how well your social media strategy is working. The information provided by these metrics is public, but no personal information is compromised in the numbers these platforms expose. There are even other analytics tools like HootSuite and Social Studio, which allow you to monitor the performance of multiple accounts on different platforms, giving you an overall view of how your company’s marketing strategy is performing online.
Before looking at any analytics on social media, however, businesses must review the goals of their strategy. Did you want to boost your engagement total by 1,000 per post? Did you want to shorten your response time to under 2 minutes? By defining the goals of your strategy, you will be able to effectively analyze whether or not it is performing as intended. You will be able to see if the outcome of the strategy falls in line with the numbers you wanted to achieve. If not, then there needs to be a re-evaluation of the strategy to find out what can be done in a better way. Overall, Social media analytics are great tools to use in measuring the success of a social media strategy and business can only benefit from employing their use.
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