Top 3 Graphics for Organic Engagement

By: Johana M. Caba

As a social media manager, we are always thinking of what kinds of graphics, posts and content will receive the most organic engagement. We can create content that appeals to various audiences, but might not receive the engagement we are looking for. So, for this blog post, we decided to take a look at which types of graphics receive the most engagement on social media. Below are the three types of graphics that can attract the engagement that you want for your content:

1. Colorful and Legible Graphics: To create a great and engaging graphic, it needs to be legible. In order to make sure that everyone understands the graphic and your audience is not confused, it must be legible. Add in pops of color that go with your brand but also colors that attract viewers. During the Springtime, pastels tend to attract more views while in the Autumn the best colors to use are oranges, browns and deep reds. For these graphics, you can stick to a simple image-style graphic.
   
2. Short 15 Second Video: If you want to change up the feed, you can add in short graphic videos rather than image graphics with your posts. These short videos can be something that you filmed with some background music or it can be a spoken message you are trying to convey. Some good graphic videos are also legible when you include writing and colorful to attract viewers. The main aspect of short 15 second videos is that they should be creative to grab the audience’s attention and hold it for 15 seconds. You can even include a call-to-action at the end of the video. 
   
3. ​​The 5 Second GIF: The GIFs are one of the most common types of graphics used when posting content. Aside from photos and graphics, GIFs attract good engagement with audiences. A good GIF is no longer than 6 seconds, I recommend 5 seconds so that it is short and engaging. The attention span of many social media users is very short, about 3 seconds, so it’s best to keep GIFs and videos short and to the point. You can still be very creative with your GIFs while making them colorful and legible which will help in attracting the engagement you are searching for on social media.