The Best Social Media Platforms to use for Every Business

By: Johana M. Caba

​Every social media platform is different. Some work great and some don’t get the following or visibility that works for your business. Not every social media platform is necessary for you business. Instead of having everything, try having the most active platforms for you business and industry. Below are the best social media platforms to use for every business industry:

1. Twitter is a public platform which means your posts can be seen by anyone, even if they do not have Twitter themselves. This is a great platform to post quick information that will interest your target audience. It’s good to be creative here and include visual content as this can help with your engagement rates. Twitter is good for the hospitality, service and retail industries.
   
2. Instagram is a visual platform. This means that your content needs to be visually engaging. These can be graphics designed for social media or photographs. Instagram is great for the retail industry, particularly if you share great photos from photoshoots and reshare user-generated content from followers. This platform is also good to use for the hospitality industry. Restaurants, for example, can use Instagram to share tantalizing photos of their delicious food and of customers enjoying their food.
   
3. Facebook is the one platform you should have no matter you industry. There are over 2.4 billion monthly active users on Facebook. This means that your target audience is most likely on this platform. For this reason, no matter you industry, you should have a Facebook page to share content and communicate with potential customers. This is a great platform for lead generation and for advertising. 
   
4. Pinterest is the right platform for the retail, hospitality and services industries. This platform is all about engaging photos. For example, decorating and remodeling are great businesses to use Pinterest to get their brand and ideas out to a larger target audience. If your business is on Etsy, for example, this is also a great platform to showcase your products and sell them. 
   
5. LinkedIn is a professional platform. Not all businesses need a LinkedIn page. In our opinion, LinkedIn is better for services-based businesses. For example, law firms, communications agencies and larger organizations can benefit from this platform in terms of networking and recruiting. Since this is a professional networking platform, it is recommended only for services industries.