By: Johana M. Caba, M.A.
Designing Pinterest Templates is one of the many tasks that bloggers have on their daily schedules. Many design and schedule them in advance to avoid rushing to post every single day. Pinterest is one of the best platforms to use to increase website traffic because the majority of users go there to find what they need and purchase items. You need to remember that Pinterest is a search engine, so you need to have good designs and attention-grabbing headlines. My favorite tool to use to design my own templates and to access pre-made templates is Canva. They have a lot of pre-made templates that make the designing process easier and faster. Click the link to see what Canva has to offer for your Pinterest needs!
You do not have to be a graphic design expert to design amazing graphics with Canva. They have a whole team of graphic designers that do that for you. All you need to do is edit the pre-made templates to fit your brand and showcase what you are trying to share. With Canva, you can also schedule pins in advance as soon as you finish designing your template. You can also schedule your pins in advance through Pinterest, HootSuite and other social media content calendars. See my Content Calendar How-To Guide for some more tips on creating your own Calendar.
If you want to create your own templates from scratch, there are many platforms that you can use. These include Adobe InDesign, the Over App, Canva, Photoshop and many others. When designing your own Pinterest templates, you need to have the following things in mind:
1. Font Pairings: You need to make sure to pair the right fonts. It can take time to decide what fonts fit best to use for your brand and for the template. A good rule of thumb is to use no more than 3 different fonts. Some good font pairings include sans serif fonts with cursive fonts, and sans serif fonts and serif fonts. The difference between the ones you will choose depend on your brand. For example, if you are a fun and young brand that focuses on more modern aspects, I would recommend to use sans serif and cursive font pairings. If you are a more structured and an older brand that just wants to refresh the aesthetics then try sticking to serif and sans serif fonts. Take a look at the differences below between the 3 font styles:
2. Color Palettes: Selecting the right color palette is also important. You need to make sure the colors you are selecting match with your brand. For example, if your brand color palette consists of different shades and tones of pink, then try designing templates that match the aesthetics. This is important even when you are editing pre-made templates because you want to ensure that when people see the template they know it is from your brand. When selecting color palettes, it is important to understand the psychology of color, but more on that on our next post!
3. Logo: Every time you are editing a pre-made template or designing your own, remember to place your logo or website somewhere within that template. This will ensure that others don't just copy and steal your design. It also ensures that when others save your pins to their boards or share them on other platforms, that people know it is from your brand. This is crucial when it comes to branding your content and developing your personal/small business brand. To learn more about the importance of branding and other social media tips to grow your business get this great ebook, Social Media Power, explaining everything you need to know to get website traffic and make sales!
4. Pre-Designed Templates: When you don't have the time to sit and design a template from scratch, it is best to go with a pre-made Pinterest template. Like I said before, there are many pre-designed platform-specific templates on Canva, but there are also many bloggers that create their own packs of templates. Some good template designs made by other bloggers that I've seen and can be edited to fit your brand include: New Lune's 100 Pinterest Templates, Amber Page's 45 Pretty Pinterest Templates, and Sarah's 21 Pinterest Pin Templates for Canva.
These are my main tips for creating the best Pinterest Templates. I hope you guys find them helpful along with my other graphic design posts on the JM blog. Let me know in the comments if there is any graphic design topic you would like covered in the future. Thanks for reading!
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