By: Johana M. Caba
Social media is always evolving and policies are always changing. The political campaigns of prominent politicians and political parties are likely going to change in 2020 with various platforms banning or restricting the types of political advertisements that are allowed. For a brief recap, Twitter and Facebook have taken different stands on the situation involving political campaigning on their platforms. In terms of paid advertisements that are promoted to people based on micro-targeting, Twitter has banned all political ads unless they meet certain criteria. Some of the promoted content that is still allowed includes social, economic and environmental issues from organizations such as non-profits. On the other hand, Facebook has decided to continue to allow politicians to advertise on their platform. Furthermore, they will not be fact checking which means that politicians can continue to advertise lies. What does this mean for political campaigns? How can less prominent politicians get ahead of the game? There are a few ways politicians can take advantage of social media without the use of advertisements. Thus far, they will not have a problem with Facebook considering that they can still promote their ads as usual. Below are recommendations on what politicians and their teams can do to still reach large audiences on Twitter:
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By: Marlene Urena
Creating a content marketing strategy for your business is essential for it to be successful. But many may wonder how to create content that supports this strategy. Here are three tips for creating strategic content.
By: Marlene Urena
Many companies create their own online content, but what many people do not understand is the level of planning that really goes into creating these posts. These are 5 reasons why content planning is vital to digital marketing.
By: Johana M. Caba
As we welcomed a new decade, we immediately begin to think about what social media trends will impact our businesses the most this year. A new decade and a new year mean that there will be new trends to follow and new ways to reach our various target markets including the infamous Gen Z. For 2020, the top 5 social media trends that we believe will continue to grow are as follows:
By: Johana M. Caba
In this day and age, everyone is on social media! Politicians are among those that use social media to talk about laws, share projects and communicate directly with their constituents. Unfortunately, not all politicians have a good social media strategy. They might have a good team, but some do not want to listen to social media strategy advice. On the other hand, some like Corey Booker do a great job with their social strategy.
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