By: Johana M. Caba
In this day and age, everyone is on social media! Politicians are among those that use social media to talk about laws, share projects and communicate directly with their constituents. Unfortunately, not all politicians have a good social media strategy. They might have a good team, but some do not want to listen to social media strategy advice. On the other hand, some like Corey Booker do a great job with their social strategy.
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By: Johana M. Caba
Every social media platform is different. Some work great and some don’t get the following or visibility that works for your business. Not every social media platform is necessary for you business. Instead of having everything, try having the most active platforms for you business and industry. Below are the best social media platforms to use for every business industry:
By: Johana M. Caba
In the world of social media, we often hear the word “content” being used when discussing social media strategy. Content is typically referring to any written or graphic piece of media created and owned by your organization. This part of your integrated marketing communication plan is the unique piece of media that demonstrates to the public who you are, what you stand for and how you support your community. Content creation is a piece of the content strategy that is integral to your success, particularly your success on social media. Creating engaging content helps your business grow and keeps consumers engaged. Still, there are things that you need to keep in mind to create good content. Among these things are your audience, your story, the platforms you will use and the management of your content strategy. Your audience is an important part of your content strategy puzzle. You need to keep in mind who they are and what they want. In addition, you need to create content that not only fits with your target audience, but content that is easy to share online in order to broaden the reach of it through shares and likes. Another thing to keep in mind with your audience is the problem that they want to solve. Why are they searching for your industry? Why would your company be the right fit for their needs? These questions can help you create content that can appeal to potential customers that don’t know what their problem is and for customers that know their problem and are currently looking for a solution. Your story is the part of the puzzle that makes you unique and helps your organization stand out from the crowd. What is it that you do that makes you special? Is it the way you solve the problem or is it the friendly demeanor of your employees? Or, maybe it’s your personal background? Did you have the same problem in the past and couldn’t find the solution that met your needs? These are great questions to ask yourself when crafting the story of your business. Emotional appeal is an essential part of your story. This type of appeal is important because it resonates with your potential consumers. Content that tells your story and appeals to emotion helps you identify with your target audience and helps you stay in their minds long after they have seen your content. The social media platforms that you will use for your business are important. As a business, you don’t have to be on every platform. For this reason, it’s important to identify which platforms fit your business the most and which ones will help you reach your target audience. Instagram is great for visuals. This is a platform you can use if you have content that is visually engaging. Twitter is great to use because it is a public platform, meaning that everyone can see what you tweet even if they don’t have twitter themselves. Facebook pages are also great for businesses because they help your target audience discover you. They have flexibility with visual posts and posts that you need to read rather than see. Pinterest is another great platform especially if you are selling products. Take a look at our other article on The Best Social Media Platforms to use for Every Business. Managing your content strategy is an essential part of the whole process. After creating the right content for your business, you need to share it. This is where a social media or content manager comes in to schedule posts to be shared at the most engaging times for your industry. There are specific times on each platform to increase reach, visibility and overall business growth. For these reasons, it’s important to have someone that knows the industry and knows social media to help you use your content in a way that effectively helps you grow your business. 
By: Marlene Urena
For businesses that are trying to establish themselves on social media, it is important for them to create a social media strategy in order to effectively reach their end goals. A social media strategy is a plan of attack that a business creates in order to reach their social media goals. This plan should be designed to manage the company’s social media presence and performance and make any changes to reach the business’s goals overall. To create an effective social media strategy, a company needs to clearly define their social media goals. Without clear goals, it will be difficult to understand what needs to be done and the employees who manage social media will not be trying to reach these goals in the same way. That is why it is important to develop SMART goals (Specific, Measurable, Attainable, Relevant, Time-based). After goals are defined, companies must analyze their environments and markets in order to see what approach they will take in their social media strategy design. To create an effective design, companies should understand the trends in society and associated with their consumers to understand what needs to be changed in their current strategy and how it will help them reach their goals. In order to do this, a social media market analysis and social media company SWOT analysis should be done. When the business clearly understand the trends in society and consumer behavior on these platforms, they can begin to plan relevant content for their social media profiles. Please refer to our What is content strategy? article for more information on content creation. They should also schedule their posts according to the consumer behavior on social media to reach as many people as they can at the best times. When their strategy is implemented, the last thing for businesses to do is to evaluate their performance. Any changes that seem fitting should be made to the strategy because change is inevitable in an organizational environment. Being able to adapt to these changes is what really defines how strong a company’s strategy is. A strong social media strategy is the recipe for success in marketing in today’s world. 
By: Marlene Urena
As technology is enhanced, people and businesses find better means of handling their brand. In today’s age, about half of the world’s population uses social media in one way or another. This growth in social media users has created a more effective and less costly way for businesses to market themselves, as well as improve their brand to satisfy the needs of their end users. Social media has become a widespread medium for companies to build their brand and spread awareness. It is important for companies to establish themselves on social media platforms in order to reach their vast amount of users and increase the company’s exposure to potential future customers. While some platforms are more useful in some industries compared to others, it is important for businesses to have a social media presence and generate more leads and keep up with their competitors. If you want to learn more about which platform is right for your business, please refer to our article The Best Social Media Platforms to use for Every Business. Social media is also a great tool to engage with consumers directly. Since these platforms provide consumers with a way to directly contact the company or engage with their posts and media content in different ways, the business will be able to see how their consumers are reacting and they can make more optimal decisions. They can also address any issues faced by consumers directly, improving customer service quality as well as their image. Profile analytics can easily be tracked from these platforms as well, so businesses can monitor and evaluate how their engagement is changing and if they have had any growth over time. One way to boost engagement is to promote posts, which can also be easily done from these apps themselves. They provide businesses with a more affordable way to reach a larger audience than if they were to pay for traditional marketing techniques. Companies should take the time to invest in and create social media marketing plans in order to stay competitive and be as transparent as they can be to their consumers. Consumers respect a company they can trust, and a social media presence will make their experience with a brand feel more personal. |
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