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Top 3 Graphics for Organic Engagement

2/21/2020

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By: Johana M. Caba

As a social media manager, we are always thinking of what kinds of graphics, posts and content will receive the most organic engagement. We can create content that appeals to various audiences, but might not receive the engagement we are looking for. So, for this blog post, we decided to take a look at which types of graphics receive the most engagement on social media. Below are the three types of graphics that can attract the engagement that you want for your content:

  1. Colorful and Legible Graphics: To create a great and engaging graphic, it needs to be legible. In order to make sure that everyone understands the graphic and your audience is not confused, it must be legible. Add in pops of color that go with your brand but also colors that attract viewers. During the Springtime, pastels tend to attract more views while in the Autumn the best colors to use are oranges, browns and deep reds. For these graphics, you can stick to a simple image-style graphic.
  2. Short 15 Second Video: If you want to change up the feed, you can add in short graphic videos rather than image graphics with your posts. These short videos can be something that you filmed with some background music or it can be a spoken message you are trying to convey. Some good graphic videos are also legible when you include writing and colorful to attract viewers. The main aspect of short 15 second videos is that they should be creative to grab the audience’s attention and hold it for 15 seconds. You can even include a call-to-action at the end of the video. 
  3. ​​The 5 Second GIF: The GIFs are one of the most common types of graphics used when posting content. Aside from photos and graphics, GIFs attract good engagement with audiences. A good GIF is no longer than 6 seconds, I recommend 5 seconds so that it is short and engaging. The attention span of many social media users is very short, about 3 seconds, so it’s best to keep GIFs and videos short and to the point. You can still be very creative with your GIFs while making them colorful and legible which will help in attracting the engagement you are searching for on social media.
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Social Media Strategies for Valentine's Day Campaigns

2/10/2020

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By: Johana M. Caba
Valentine’s Day is that one holiday every year that you either love or hate. For some people, it depends on their relationship status while others have gone on to create their own versions of the holiday such as Galentine’s Day. The point of this holiday is to share the love with those around you. From a small business perspective, Valentine’s Day can be a big hit for many markets including the floral industry, restaurants and jewelry. Below are our top four strategies to help boost your sales:
  1. Don’t forget the Hashtags! For you Valentine’s Day campaign make sure to use relevant hashtags to ensure that your posts are seen under these categories. This will also help you keep track of how many people are sharing your campaign. Some hashtags you can use depending on your product type and promotion style are #ValentinesDay #GalentinesDay #Love #Friendship #BeMyValentine #ValentinesDay2020 #SinglesAwarenessDay 
  2. Create a special contest! Sometimes contests can help spread the word about your brand. It can also be a way to engage with followers and attract new ones. For example, you can create a contest asking your followers to share their best or worst #ValentinesDay stories. Make sure they tag you so that you can keep track of those that enter the contest. Your giveaway can be a gift basket of your best selling products. This way you are promoting your brand in a fun way and engaging your audience. If you are in the restaurant business, a great contest would be a special dinner for two on Valentine’s Day for the winner.
  3. Make some funny posts! A great way to bring awareness to your brand is through laughter. Create some unique posts that are sure to make your audience laugh. This can help you increase your reach through shares, comments and likes. Being funny can be hard, but you can take a look at campaigns from similar brands to get some good ideas. A good idea depending on your business is to appeal to the singles with funny memes about Valentines Day or Singles Awareness Day. 
  4. ​Social Media Ads! This is the one method that isn’t technically free. You can create some unique and visually engaging ads that you can promote on your social media platforms. This will help get your ads to your target audience, increase the reach and increase brand awareness. If you include a “call to action” button that leads your potential customers to your website or to a specific product on your website, then you will be sure to increase your sales for Valentine’s Day.
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Social Media for Small Business

2/3/2020

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By: Johana M. Caba

Working for any job can be stressful, especially when you wear more than one hat. Smaller businesses or family owned businesses typically have fewer employees. This means that the owners and managers must take on many hats including the social media marketing hat.

We understand that social media tends to fall to the bottom of the priority list at the end of a long business day. Social media has many benefits for a small business. For example, social media can help increase awareness and attract new customers. In this article, we will be discussing what social media can do for your small business and how to begin utilizing it more strategically.
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First, let’s begin with a few statistics on the benefits of utilizing social media. In 2016, a SproutSocial study revealed that people are 57.5% more likely to purchase products from a brand that they follow on social media. Additionally, 71% of people are more likely to purchase a product after a positive social experience. Keep in mind that your customer service on social media and how you interact with customers can have a huge impact. According to a 2017 SproutSocial study, being responsive, offering promotions, providing educational content and sharing interesting visuals are the top four actions that prompt customers to purchase from brands on social media. At the end of your long business day, it is worth taking a look at the impact that social media can have on a small brand. We recommend you move social media higher on the priority list because it can truly help your small business grow.

Second, let’s discuss what you can do to help your small business be successful on social media. The first thing that you need to do is set SMART Goals. These goals are specific to your business, measurable, attainable, realistic and time-bound. By setting goals before beginning your social media plan, you will be able to measure and prove your success while also observing successful tactics that work for your business. This can also help you observe any failed tactics which can show you what does not work and can help you improve your overall strategy. 

If you don’t know where to start, create a social media audit of your competitors. You can also create a competitive analysis, but for the sake of cutting the workload let’s stick to a social media audit. With this type of audit, you can observe what social media platforms your competitors use, how often they post, their followers, their engagement and the type of content that is most successful for them. These observations can help you determine your goals, your content, your posting schedule and your key performance indicators (KPI). 

When you first begin testing the social media waters, make sure to observe your organic reach. This can help you determine what content is more effective with your target audience. Furthermore, this can help you determine when and how to promote posts in order to increase your reach. By promoting posts or running social media ads, the reach of your posts increases and awareness for your business also increases. These two factors can have a positive impact on your business which can result in the growth of your business. 


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    Marlene I. Urena and
    JM Integrated Marketing. 2020. Unauthorized use and/or duplication of this material without express and written permission from this site's author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Johana M. Caba, Marlene I. Urena and/or JM Integrated Marketing with appropriate and specific direction to the original content.

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