5 Reasons for Planning your Content

By: Marlene Urena

Many companies create their own online content, but what many people do not understand is the level of planning that really goes into creating these posts. These are 5 reasons why content planning is vital to digital marketing. 

1. First, you want to plan your content in order to cater to your target audience. Communication is a vital factor in content creation. In order to effectively convey the message you want to communicate to your audience it is important to plan your content. This will reduce their likelihood of anything being misunderstood or taken out of context by your audience. 
2. A second reason connected to the target audience is that content planning allows your company to stay relevant. In catering to the audience, it is important to know how to grab their attention. By being in the know of current events and what is going on in the digital world, businesses can reach a larger pool of people in the market. 
3. Additionally, content planning also gives businesses the capability to really benefit from SEO. If a company chooses which hashtags and which keywords to associate their content with carefully, they will be in the best position to reach their audience in the most effective way possible. 
4. Another reason why content planning is important is that it saves time. Without a set plan in place of what is supposed to be published online, it will take much longer to come up with an idea and draft the content. With a content marketing plan, it is much easier to stay on track and content will be created more efficiently since the topics are determined beforehand. This also makes it easier to decide what information to post on which platforms. By planning ahead, time is saved in drafting the posts where this content will be shared. 
5. Lastly, content planning allows you to be consistent in the online space. Setting aside a specific day for each blog or link to be posted is important for the company to stay on top of its game. If you are posting things consistently on the same days and the most active times for your audience, then they will be more consistent in engaging with your content as well. Planning your content will reduce their chance of falling off course. 

While these are just a few of the reasons why content planning is critical, they show just how much this planning can really help a business thrive. Therefore, content marketing plan should always be established for the best results.