4 Video Editing Apps for Social Media

By: Johana M. Caba, M.A. 

Video editing does not have to be difficult! Usually we think only big influencers, trained professionals and self-taught creators can edit videos like a pro. But, there are video editing apps on the app store that can make it easier. I am a self-taught video editor using Adobe Premiere Pro and Adobe Premiere Rush, but there are many apps that can make it easier for you to edit, even when you are on-the-go and don't have time. I decided to write this post to help fellow bloggers and creators after I saw how many loved my post on photo editing apps and Instagram stories tips. In this post, I will go over 4 apps that are good to use for beginners.

1. Adobe Premiere Rush: This Adobe app is easy to use and gives you flexibility when editing. You do not have to be on desktop to do a good edit because this app allows you to do it on your phone. You can put clips together, add background music, add titles and subtitles, add logos and graphics, and it makes sharing easy. The app includes social media sharing. Some more features it includes are being able to enhance colors and adjust the speed of your clips. There are two versions that you can have. The FREE version allows you 3 exports, access to all features, and only 2GB of storage. The paid version costs $9.99 per month and includes unlimited exports, access to all features, sync projects on mobile and desktop, and 100GB of storage. 

2. Splice: This is a FREE video editing app for iPhone and iPad. Another easy to use video editing app, it allows you to edit on your phone and share online. Some of the features it includes are trimming, transitions, sound effects, borders, background music and voice over. They also allow you to add text to your videos. On their Splice Blog, they have a lot of editing tutorials and tips if you are interested in using this mobile app to edit your videos. ​
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3. InShot: This is a FREE iOS and Android app. It is essentially an all in one app where you can edit the video by trimming and adding sound effect while being able to add text, effects, filters and stickers. This app also includes a canvas feature that lets you adjust the video to the dimensions of the platform you will be sharing it on. The app does not have many tutorials or tips on how to use it, but while researching I found this blog post on Elegant Themes that might be helpful if you want to use this app. 

4. KineMaster: This app is very popular because it brings a lot of professional video editing features to an app that is not difficult to use. It allows users to add many layers including text, handwriting overlays, transition effects, audio and image layers. Like the other apps, it allows for sharing on social media. This app is available on iOS and Android. It is not a free app aside from the 7-day free trial. It costs $4.99 per month or $39.99 per year. Some of the other features that this app includes are stickers, themes, frame-by-frame trimming, audio filters, animation styles, and much more!

These 4 apps are easy to use for beginners and include great features for attention-grabbing social media videos. The majority of them are free while some have paid versions. From experience, Adobe Rush and Adobe Spark are easy to use for editing quick videos that are ready to share on social media. Adobe Spark also has a video editing app on mobile and it is also available to use on desktop. I hope these apps help you on your content creation journey for your social media marketing and content marketing purposes.