By: Marlene I. Urena
Social media has become a great tool for brands and small businesses to advertise their products and services. When creating ads online, it is preferable to make content that distinguishes your company from its competitors. If you are interested in how to make memorable social media ads and appeal to a larger audience, here are a few tips:
1. Keep up with Trends: Creating relevant content is essential for business success. Staying on top of current events is important because certain topics may become either sensitive or important to address. It would be possible to gear your company’s ads to your audience in a better and more appropriate way if your company is knowledgeable on what is going on in the world. That way, your ads will have a lasting impact on your audience, and anyone being affected by the events occurring in the external environment.
2. Utilize Tools Available on Platforms: Different social media platforms have different tools available to their users. Instagram, Facebook, and Snapchat have Stories, where people can share live updates of their daily activities. Some platforms even allow you to broadcast live videos, where you can interact with your users in real-time. It is important to use these features because they can expand your company’s reach. Different people prefer to interact in different ways, so using a variety of tools on each platform can increase engagement. These tools are also great for promotion because it makes the experience more personal. If people are seeing content and engagement, they will feel valued as a consumer and become more attracted to your company.
3. Have a Laugh: Using humor is a great way to differentiate your company’s strategy from others. Making your audience laugh creates a more personal experience and draws them to feeling comfortable. Cracking a joke or including a clever pun in your ads can make them memorable as well, but it is important to make sure the humor is in good taste. Ensuring that the humor used is appropriate and not offensive is vital to the effectiveness of the ads.
4. Balance Your Colors: People love ads that can catch their eye. Using color is a great way to add some vibrancy to your ads and appeal to your audience. You should use colors that complement each other and make sure your ads have a clean look. Too much color may also be a problem, so make sure there is a good balance or else the ad can become an eyesore.
While every company needs a marketing strategy to be competitive, these tips provide some insight on how to make your ads top quality. By understanding the audience and their interests as changes continue to occur in the world, your content’s relevance and continuous impact are guaranteed.
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